People who feel they've achieved success often face a challenge called the Success Trap.

While you're delivering a sales, leadership or communication workshop, some of your clients may be thinking, 'I'm successful – why should I change?' It can create a bigger challenge because they feel their success is attributed to their past and current behavior; therefore, it will continue if they just keep on doing what they're doing. But, what happens if what they're doing doesn't work?


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